With the advent of Facebook, twitter, and other social media sites, Google has slowly seen its power to command traffic and advertising begin to wane. It is no longer able to compete with social media sites, even with Google Plus. The reason is that these social media sites were the first on the scene, and also provide a variety of qualities that cannot be found on Google. Let's look at the benefit of using Facebook, Twitter and other social media networks over Google to show you why they're losing hold in the online world.
Both Facebook and Twitter make it easy to follow the latest news. Twitter displays current trends in a sidebar, and Facebook also displays subjects that are currently trending. If a big piece of news hits, users will see it without ever looking for it.
When users get their news through social media sites, they don't need to head over to Google to do a search. Instead, they can simply click the many links that others are already sharing. They may trust links from their friends more than they trust Google's search results.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Because there are other reasons to be on social media sites, users will find ways to use them for their searches whenever they can. If they want to know more about a celebrity, they may check their Facebook page or hashtag rather than starting up an internet search. Why take the other step when they could keep using a site they already enjoy? Google attempted to enter the social site realm with Google+, but that venture has been less than successful. If Google wants to stay on the top of their game, they need to offer a better social site experience.
Both Facebook and Twitter make it easy to follow the latest news. Twitter displays current trends in a sidebar, and Facebook also displays subjects that are currently trending. If a big piece of news hits, users will see it without ever looking for it.
When users get their news through social media sites, they don't need to head over to Google to do a search. Instead, they can simply click the many links that others are already sharing. They may trust links from their friends more than they trust Google's search results.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Because there are other reasons to be on social media sites, users will find ways to use them for their searches whenever they can. If they want to know more about a celebrity, they may check their Facebook page or hashtag rather than starting up an internet search. Why take the other step when they could keep using a site they already enjoy? Google attempted to enter the social site realm with Google+, but that venture has been less than successful. If Google wants to stay on the top of their game, they need to offer a better social site experience.
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YouTube.com - Traffic Backdoor is a news review site that reveals the truths & myths by providing a Traffic Backdoor Review.
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