Most people who have been in business know by now the importance of having a local presence online. People find you online and they will come to your place of business to try you out if you have an attractive and informative website. So many small business owners have hired an internet manager or someone to mind their online presence.
Many small business owners also have a Facebook page to showcase their product or services there as well, as well as a Twitter and Instagram account. Also, many businesses have had their website optimized and had their location optimized on Google places. However, there are a few other things that have come up lately, that make all of the previous items mentioned seem like child's play.
Do you realize that a recent study has shown that from 60 to 65 per cent of people are now searching on the internet from their smartphones? That's right, and if you don't have a mobile website set up and optimized where these people can find you, you may be missing out on 60 to 65 per cent of your new, potential customers.
Consumers are increasingly mobile. Whatever message that a business wants to deliver to its customers must be able to reach their mobile devices. Not only that, but functions must be built in so the customer can take action via their mobile devices. Merchants must enable mobile shopping, mobile payment, and anything else that will make it possible for the consumer to interact with the business via mobile devices.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
Many small business owners also have a Facebook page to showcase their product or services there as well, as well as a Twitter and Instagram account. Also, many businesses have had their website optimized and had their location optimized on Google places. However, there are a few other things that have come up lately, that make all of the previous items mentioned seem like child's play.
Do you realize that a recent study has shown that from 60 to 65 per cent of people are now searching on the internet from their smartphones? That's right, and if you don't have a mobile website set up and optimized where these people can find you, you may be missing out on 60 to 65 per cent of your new, potential customers.
Consumers are increasingly mobile. Whatever message that a business wants to deliver to its customers must be able to reach their mobile devices. Not only that, but functions must be built in so the customer can take action via their mobile devices. Merchants must enable mobile shopping, mobile payment, and anything else that will make it possible for the consumer to interact with the business via mobile devices.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
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