One of the most effective ways to generate targeted traffic to your websites and blogs is to use banner advertisements. Although it has been thought for many years that people have become blind to banners, no longer clicking on this once lucrative way to generate targeted traffic, they have slowly been making a comeback in recent years.
When you are designing banners, you may have seen some of the newer ones that pop out from the side. You may have been reading an article for quite some time, before they miraculously appeared. Perhaps the banners were at the top of the page, or a pop-up was displayed with a large rectangle 336 x 280 ad showing you something to buy. And if you return to the page at a later time, the advertisements are seldomly the same.
If they are, you will probably not click on them, due to something called banner blindness. Therefore, to avoid banner blindness from occurring, you will want to use the ebb and flow banner strategy.
By ebb and flow, we are referencing how you should rotate your banner ads. You should make several different kinds, and track their performance. Since people are more likely to click on an ad they have never seen before, by making several representing the same product or service you are trying to sell, you can benefit from creating a multitude of different ones, causing people to click through more and more.
The benefit of using banners is that you can become as creative as possible, utilizing even basic marketing skills to generate sizable proceeds from your efforts. Hopefully you will use animated banners and text banners to successfully create a profitable business online, or take an existing business to an even higher level.
When you are designing banners, you may have seen some of the newer ones that pop out from the side. You may have been reading an article for quite some time, before they miraculously appeared. Perhaps the banners were at the top of the page, or a pop-up was displayed with a large rectangle 336 x 280 ad showing you something to buy. And if you return to the page at a later time, the advertisements are seldomly the same.
If they are, you will probably not click on them, due to something called banner blindness. Therefore, to avoid banner blindness from occurring, you will want to use the ebb and flow banner strategy.
By ebb and flow, we are referencing how you should rotate your banner ads. You should make several different kinds, and track their performance. Since people are more likely to click on an ad they have never seen before, by making several representing the same product or service you are trying to sell, you can benefit from creating a multitude of different ones, causing people to click through more and more.
The benefit of using banners is that you can become as creative as possible, utilizing even basic marketing skills to generate sizable proceeds from your efforts. Hopefully you will use animated banners and text banners to successfully create a profitable business online, or take an existing business to an even higher level.
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