Google has officially brought an end to the authorship system for search results. The search engine announced on Thursday that search results relating to articles will no longer have the names of authors associated with them.
Google will now not be looking at finding authors who have written on pages and connecting back to their profiles. They have decided this is not as helpful as it was supposed to be and most users are not interested in this information anyway. They key is quality content and that is going to remain for the foreseeable future when it comes to Google's algorithm. The content that has authorship will not be tracked for this specific characteristic any more like it used to over the past few years.
A lot of feedback has been received over the past few years from both webmasters and general public when it comes to this feature. Yet, not everyone is happy with what the system has done with Google and this is why they decided to let it go. They had the feedback that was necessary to gauge what the market wanted.
John Mueller of Google stated that their data showed no significant difference in the click rates of results with photo an author byline and those without. Briefly, this means users don't care about such details, therefore it doesn't make sense to invest resources in providing them anymore.
The authorship information feature was launched in 2011to present an author's work in Google's search results with the intention of allowing writers to claim content, thereby gaining followers. An Author Rank feature promised to assist users in filtering out useless information and providing only reliable information by author reputation scoring.
Tests conducted by Google found that the removal of authorship information did not appear to affect results like reducing traffic to websites, nor did there appear to be an increase in clicks on ads. Google has assured users that Google+ posts from friends, where they are relevant to search queries, will not be affected by the change.
Google will now not be looking at finding authors who have written on pages and connecting back to their profiles. They have decided this is not as helpful as it was supposed to be and most users are not interested in this information anyway. They key is quality content and that is going to remain for the foreseeable future when it comes to Google's algorithm. The content that has authorship will not be tracked for this specific characteristic any more like it used to over the past few years.
A lot of feedback has been received over the past few years from both webmasters and general public when it comes to this feature. Yet, not everyone is happy with what the system has done with Google and this is why they decided to let it go. They had the feedback that was necessary to gauge what the market wanted.
John Mueller of Google stated that their data showed no significant difference in the click rates of results with photo an author byline and those without. Briefly, this means users don't care about such details, therefore it doesn't make sense to invest resources in providing them anymore.
The authorship information feature was launched in 2011to present an author's work in Google's search results with the intention of allowing writers to claim content, thereby gaining followers. An Author Rank feature promised to assist users in filtering out useless information and providing only reliable information by author reputation scoring.
Tests conducted by Google found that the removal of authorship information did not appear to affect results like reducing traffic to websites, nor did there appear to be an increase in clicks on ads. Google has assured users that Google+ posts from friends, where they are relevant to search queries, will not be affected by the change.
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