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How To Make Successful Classifieds

By Kerri Stout


Classified ads are definitely important parts of marketing. That is why you have to do your best with the making of the UTK classifieds. This is what will decide whether the business that you are promoting will become a success or if it will become a great failure. To make a successful ad, here are simple tips that you should bear in mind.

First, you better pick the publication you will be publishing your advertisement in meticulously. This means that you should pick the publication that is considered to be the best in the industry. If you do that, then you should be able to obtain good results for every advertisement you post. You can also save money and avoid waste for this too.

The classified ads section of the publication you are using for the advertisement of your product or service should contain a lot of details that can help you with your marketing strategy. Thus, you have to look into it carefully. Look at how your competitors do their advertisements since you can use that detail into yours.

Every advertisement should be properly categorized. Thus, you have to find the appropriate category under which you will be posting your ad in. To know the appropriate category you should put your advertisement under, you better pay attention to the category that your competitors put their advertisements under.

Do not forget to write a powerful headline. The ad's most powerful and important part is the headline so you should spend as much time as you can with brainstorming the headline you will use for your ad. Until you come up with a winner, you should think things through for the betterment of your ad.

The sales message is the next thing that you will be working on when you are promoting the product or service you have to offer. To be able to write a good sales message, you should write it out as a lengthy one first. After that, cut it to size. The sales message should still contain essential elements such as headline, offers, benefits, call to action, and contact information.

Using a telegraphic language for the advertisement is highly recommended. You will have to think about writing it in a format as if you are sending a cablegram for fifty cents a word. This is the format that the readers of the classified ads section are most familiar with, after all.

Abbreviating words in your sales message and even in your headline should work out well for you. If the words have abbreviation, then do not hesitate to use the abbreviated words instead of the spelled out term. Even normal words like booklet can be easily understood if you abbreviate it to bklt. Abbreviating words will help you cut down on the character length of your advertisement.

Do testings. You should write a second ad, either with the same headline or with the same offers. Publish it in the same publication and test which one pulled the most response. Another test to do is publishing the ad in another publication. Doing this will allow you to determine which ad will be the most appropriate for you.




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