If you are trying to set yourself apart from the competition, it helps to continuously develop new products or perhaps new services for your clients. Once you develop this new product, you need to present it to the world, and a well-planned product launch is just thing that can generate interest in your company.
In general, the initial planning for your product launch should begin while you are developing the product or service. Start thinking about the goals of your product launch early on and what you hope to achieve with the launch party. You also need to determine your audience so you will know whom to invite in order to achieve a maximum impact. This includes clients, potential clients and, of course, members of the media. Typically, launches are aimed at one of three groups - the consumer, trade or media.
Once you have set your goals and know when the product can be unveiled, it is time to set the date for the event and start spreading the word. In addition to sending out invitations and information packets, it's a great idea to spread the word via social media. You will want to highlight your efforts before, during and after the event to keep interest in your new product as high as possible. When you plan out your guest list, typically it is best to over-invite. Some people won't be able to attend and some will cancel at the last minute, and the last thing you want is a sparsely-attended launch party.
While every planner wants their events to be memorable, there is a fine line between a fabulous event and an event that is too over-the-top. Keep it simple so that your product is center stage. At the same time, you want your guests to be engaged so be sure to provide them with plenty of opportunities to get to know your new product. If it's a new gadget, let people examine and play with it. If it's exercise equipment, let people try it out. If it's software, set out laptops and allow people to experience the software firsthand. The more interactive your event, the more likely people will remember your special product.
It's always wise to provide some beverages and snacks at a launch event. While food might not be the focus, people are typically happier and more amenable when you feed them well. Offer the standard water, coffee and tea, as well as some other beverages and perhaps even champagne or a glass of wine. Provide a good assortment of food, but keep it all appetizer-sized to make it easy for guests to wander around and munch while they experience your new product.
The product launch venue that you select also makes an impact. Hotels and conferences centers can be a bit impersonal, so it might be wise to look for a more interesting venue. A New York loft is a more unique option that allows your launch event to have a more personal touch. Home Studios Inc., for instance, offers two spacious loft-style apartments in Manhattan ideal for corporate events such as a product launch. Each can accommodate more than 100 people easily in the main studio space. In addition, there are extra rooms for offices and full kitchens. Wireless internet and a dedicated client phone line also are included in the rental.
In general, the initial planning for your product launch should begin while you are developing the product or service. Start thinking about the goals of your product launch early on and what you hope to achieve with the launch party. You also need to determine your audience so you will know whom to invite in order to achieve a maximum impact. This includes clients, potential clients and, of course, members of the media. Typically, launches are aimed at one of three groups - the consumer, trade or media.
Once you have set your goals and know when the product can be unveiled, it is time to set the date for the event and start spreading the word. In addition to sending out invitations and information packets, it's a great idea to spread the word via social media. You will want to highlight your efforts before, during and after the event to keep interest in your new product as high as possible. When you plan out your guest list, typically it is best to over-invite. Some people won't be able to attend and some will cancel at the last minute, and the last thing you want is a sparsely-attended launch party.
While every planner wants their events to be memorable, there is a fine line between a fabulous event and an event that is too over-the-top. Keep it simple so that your product is center stage. At the same time, you want your guests to be engaged so be sure to provide them with plenty of opportunities to get to know your new product. If it's a new gadget, let people examine and play with it. If it's exercise equipment, let people try it out. If it's software, set out laptops and allow people to experience the software firsthand. The more interactive your event, the more likely people will remember your special product.
It's always wise to provide some beverages and snacks at a launch event. While food might not be the focus, people are typically happier and more amenable when you feed them well. Offer the standard water, coffee and tea, as well as some other beverages and perhaps even champagne or a glass of wine. Provide a good assortment of food, but keep it all appetizer-sized to make it easy for guests to wander around and munch while they experience your new product.
The product launch venue that you select also makes an impact. Hotels and conferences centers can be a bit impersonal, so it might be wise to look for a more interesting venue. A New York loft is a more unique option that allows your launch event to have a more personal touch. Home Studios Inc., for instance, offers two spacious loft-style apartments in Manhattan ideal for corporate events such as a product launch. Each can accommodate more than 100 people easily in the main studio space. In addition, there are extra rooms for offices and full kitchens. Wireless internet and a dedicated client phone line also are included in the rental.
About the Author:
Sara Reighard loves reading about event studios business reviews. For more information about cocktail reception venues or to discover about the best product launch venues, please go to the Home Studios Inc site now.
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