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Using Twitter To Market Your Videos

By Harriet Barker


Getting known on the internet is notoriously difficult. How do I market my video without irritating other online users? Do I really have to be apart of 'Team Follow Back' in order to achieve any amount of following online? Well perhaps not, though social media networking is key. Rather than targeting a mass of people with no interest in what you've got to say, it's a good idea to select your audience carefully. It's no good having a colossal database of followers if only a fraction of them are listening to what you have to say, so make sure you're targeting those who would be interested.

So I'll bet you're now asking yourself how exactly you get so many followers in the first place. Really there isn't a fixed method in how to create Twitter followers, I reckon it would make a valuable school subject. I've just found this Lambda films blog, a Norwich video production company, which details a few ways to utilise social networking platforms for marketing, primarily looking at Twitter. Detailing some helpful techniques that could be used to increase Twitter followers and what to do with that attention once it is secured. It's right that there's no concrete way of doing these things, but there's definite ways to get you off the ground.

One way it lists as a serious benefit are influencers, who are trusted and established companies with a heavy following. By creating a dynamic link with an influencer, there is potential for them to retweet something you have said, which will then be put to the eyes of a great deal of interested followers. What you mustn't do is spam the influencer, it's unprofessional and will not help. If you find something relevant they have posted in their feed that you can reply and contribute to, it may be valued and a chain of discussion may result.

What's often forgotten is that once your following is there, it's important to ensure they remain interested, to do this you have to have a fairly regular feed of relevant and interesting things to say. Don't start spamming them or undermining your useful knowledge with banal domestic commentary. Getting yourself involved with trending topics, especially those that are relevant to your field are a great way of attracting new followers. Add your opinion or content to the topic, appended with the relevant hashtag and start engaging with those that have a mutual interest in the subject.

Use Twitter and other social networking as a marketing tool, and your business will be seriously impacted. Twitter are providing significant and easy means of communicating with customers, clients and even other businesses. So we might as well learn how to use it to the best of our ability, otherwise we risk falling behind.




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