The process of filming is a lengthy one and incorporates a great deal more planning and preparation than one may suspect. From my past experience if this is not organised well, a lot can go wrong. In a group there are plenty of concepts and opinions flying about and if these are not thought through, organised and communicated, the end product will not be a success.
Firstly, let's take a look at what happens if visions and messages are unclear and opposed. It may not be overly apparent during the filming process which tends to capture an abundance of content, however it's the post production where it really fails. Editing a video together only to be told it does not align with the client's expectations or values means a lot of wasted time and effort, as well as potential loss of trust between the working parties. To ensure this doesn't happen, the pre production process can be simplified using three techniques, scripting, storyboarding and a treatment.
Scripting and storyboarding are essential in the pre-production of a project, they ensure that there is a vision and plan for when it comes to the filming. They both tackle vital features of the filming process. Scripting is important to make sure that all the necessary content is included, whether this is a solid formed script leaving no room of improvisation or bullet pointed topics of conversation. Scripting is not only used for speech but can also be used for movement, to convey a particular message through the body language of the actor or actress.
The use of a script allows everyone involved to fully nail down the dialogue and backbone content of the video. Whether the script is for a voiceover, or to be delivered by front of camera subject, a script ensures that all the desired information and messages are included and captured on camera.
A treatment is all about outlining the aim and the intentions of the project. This is so that everyone involved knows the final goal for the film. The treatment is important for communication between all stages of the process for everyone involved. I cannot stress enough how important it is to have the whole team on the same page an working together.
So, for a smooth and effective video shoot make sure you try to pull together storyboards, a script and a treatment and have the client review and sign off before you begin. That way, everyone should be on the same page and working towards a shared and understood goal.
Firstly, let's take a look at what happens if visions and messages are unclear and opposed. It may not be overly apparent during the filming process which tends to capture an abundance of content, however it's the post production where it really fails. Editing a video together only to be told it does not align with the client's expectations or values means a lot of wasted time and effort, as well as potential loss of trust between the working parties. To ensure this doesn't happen, the pre production process can be simplified using three techniques, scripting, storyboarding and a treatment.
Scripting and storyboarding are essential in the pre-production of a project, they ensure that there is a vision and plan for when it comes to the filming. They both tackle vital features of the filming process. Scripting is important to make sure that all the necessary content is included, whether this is a solid formed script leaving no room of improvisation or bullet pointed topics of conversation. Scripting is not only used for speech but can also be used for movement, to convey a particular message through the body language of the actor or actress.
The use of a script allows everyone involved to fully nail down the dialogue and backbone content of the video. Whether the script is for a voiceover, or to be delivered by front of camera subject, a script ensures that all the desired information and messages are included and captured on camera.
A treatment is all about outlining the aim and the intentions of the project. This is so that everyone involved knows the final goal for the film. The treatment is important for communication between all stages of the process for everyone involved. I cannot stress enough how important it is to have the whole team on the same page an working together.
So, for a smooth and effective video shoot make sure you try to pull together storyboards, a script and a treatment and have the client review and sign off before you begin. That way, everyone should be on the same page and working towards a shared and understood goal.
About the Author:
Take a look at our example videos Masters in Public Policy, and Masters in International Relations for a demonstration on good pre production techniques.
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