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5 Steps To Making A Video

By Rose Marie D'Amico


Want to know how to create do-it-yourself marketing videos for your business?

Today, it's a bit easier.

So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.

First, you need to identify the OBJECTIVE of your video.

What do you want to accomplish? Identify this first, and it will become much easier to make your video a reality.

The next step, is to outline or script it. Take a moment to plan and script your video. Be concise and keep your video short. If you don't, you'll end up rambling on and on and on.

Turning the camera on and "winging it" is a scary option. It will most likely leave you with a long, rambling version of a video that most people will click off and avoid. Not good. That's why step #2 is to take a moment to plan and script your video. Be concise and keep your video short.

Step #3: Record it!

After you finish a day of filming, it's time to edit...and yes this can be the time-sucking bottleneck of your entire process...so if you can: outsource the editing!

Step #4: Edit it.

The next step is to edit your original footage. The software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia. However, editing can be the biggest bottleneck to your editing...so it's always best to outsource it if you can.

Now, export that video of yours and let's broadcast it to the world: AKA: YOUTUBE!

Now it's time for the exciting part...broadcasting your video! This most likely means you'll be posting your video to YouTube.com. But the real magic in using YouTube is in HOW you optimize your videos to get ranked and viewed.

Take the time to give your youtube video a proper title, description and tags so you optimize it for a highly searched keyword or keyword phrase.

And the final step: REPEAT. Having just one video out there for the world to see is NEVER enough. The more the better. This way, more people have more of a chance to find you within YouTube and Google. So, consistency is the key.

Don't let technology or a fear of being in front of the camera hold you back. Take action now to start making multiple marketing videos in your business so you can get more traffic and build a powerful brand that gets you more sales!




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