Marketing can be done to consumers who are in transit, at given commercial locations (such as malls), waiting (for example in queues) and to those in public places. OOH advertising is used to do this. It is an acronym for out of home advertising and it is that which reaches the consumer while they are out of home. It is split into four main categories, namely: billboards, transit, street furniture and alternative.
Billboard promotion is a long-time out of home marketing format that has seen significant growth over the years. Though traditional billboards are still common, digital billboard displays have been installed and they too are becoming popular. Billboards still remains as one of the most dominant forms of outdoor advertisement, taking up a sizable chunk of the out of home marketing market. They generate a lot of revenue hence their popularity.
Street furniture advertisement is another form of out of home publicity. It is common mostly in urban centers. It is most visible in newspaper stands, bicycle shelters, bus shelters, retail outlets as well as malls. They are placed in close proximity to pedestrians and shoppers to make more visible for eye-view. This form is beneficial to the community since it provides them with amenities such as bus shelters. Also, the building and maintenance of these amenities is not the responsibility of the community but rather that of street furniture companies.
If the advertisements are on-the-move, then this is transit marketing. The advertisements are placed on trucks, buses, taxis, subway advertising and anything that is moving. This form can also include fixed static advertising in train and bus stations. Also, in airports, where businesses use marketing to address audiences who are travelling, transit advertising can also be found. Since it provides revenue, it is accepted by municipalities and city authorities.
Alternative marketing can be found in rest areas, stadiums, lunch trucks, lunch trucks, on gas pumps and other formats that are non-traditional. Alternative advertisements gives business enterprises the chance to communicate with consumers in areas where they least expect.
Collectively, transit, street furniture and alternative media formats account for a substantial amount of total outdoor revenue. In fact, some of these formats command a higher percentage of advertisements than traditional billboards. Some forms, like lunch truck advertising is placed on industrial lunch trucks which then serve the general population during break, lunch and dinner. These trucks offer four billboard styles, samples and out of hand material.
A host of operators, located in different locations around the world, make up the outdoor promotion industry. Collectively, they represent all the major forms of outdoor promotion. They range from small, independent, family-owned companies to large publicly traded companies and multimedia corporations.
Since it can get the message to customers with ease from almost any location away from their homes, out of home publicity has grown to become the most preferred medium by most advertisers. Brand s in real estate, retail, food services, finance and telecommunication heavily rely on this medium. Its capability to engage moving customers and influence their purchase appeals to them. Also, other people also get to gain from out of home product promotion.
Billboard promotion is a long-time out of home marketing format that has seen significant growth over the years. Though traditional billboards are still common, digital billboard displays have been installed and they too are becoming popular. Billboards still remains as one of the most dominant forms of outdoor advertisement, taking up a sizable chunk of the out of home marketing market. They generate a lot of revenue hence their popularity.
Street furniture advertisement is another form of out of home publicity. It is common mostly in urban centers. It is most visible in newspaper stands, bicycle shelters, bus shelters, retail outlets as well as malls. They are placed in close proximity to pedestrians and shoppers to make more visible for eye-view. This form is beneficial to the community since it provides them with amenities such as bus shelters. Also, the building and maintenance of these amenities is not the responsibility of the community but rather that of street furniture companies.
If the advertisements are on-the-move, then this is transit marketing. The advertisements are placed on trucks, buses, taxis, subway advertising and anything that is moving. This form can also include fixed static advertising in train and bus stations. Also, in airports, where businesses use marketing to address audiences who are travelling, transit advertising can also be found. Since it provides revenue, it is accepted by municipalities and city authorities.
Alternative marketing can be found in rest areas, stadiums, lunch trucks, lunch trucks, on gas pumps and other formats that are non-traditional. Alternative advertisements gives business enterprises the chance to communicate with consumers in areas where they least expect.
Collectively, transit, street furniture and alternative media formats account for a substantial amount of total outdoor revenue. In fact, some of these formats command a higher percentage of advertisements than traditional billboards. Some forms, like lunch truck advertising is placed on industrial lunch trucks which then serve the general population during break, lunch and dinner. These trucks offer four billboard styles, samples and out of hand material.
A host of operators, located in different locations around the world, make up the outdoor promotion industry. Collectively, they represent all the major forms of outdoor promotion. They range from small, independent, family-owned companies to large publicly traded companies and multimedia corporations.
Since it can get the message to customers with ease from almost any location away from their homes, out of home publicity has grown to become the most preferred medium by most advertisers. Brand s in real estate, retail, food services, finance and telecommunication heavily rely on this medium. Its capability to engage moving customers and influence their purchase appeals to them. Also, other people also get to gain from out of home product promotion.
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