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Understanding The Importance Of Facebook Presence For Business

By Bilal Hamdan


In today's technological savvy world, having a well crafted Facebook page for your business will greatly improve visibility and improve search engine optimization. It gives customers a way to find out what is going on and to see what others may think of your company. Facebook will provide some specifics such as the demographics on your fan page. It will also show who likes your page, what they're saying and help you in targeting the right market for your business.



One advantage is that if someone "likes" your page, then it shows up on their "wall" and their friends see that they've "liked" your page. This is a great way to advertise as the friends often will go and take a look to see what it's all about. This may in turn lead to more "likes" and the process repeats with a new person who has other friends on their list.

3. The average Facebook user has more than 130 friends. Facebook is actually focused on relationships which is a great way of promoting a business through the word of mouth. Facebook allows a business to be promoted within a circle of friends through the word of the mouth.

You can share words, articles or photos on Facebook. If your business has a website, which is it should, you should be sharing it on there everyday. If you are a small business you can even promote your business on your personal page.

On your website you can invite visitors to "like" your Facebook page as well. In short, Facebook has made it very easy to take advantage of some great free advertising and promote your business. Every time someone interacts on your page it shows in their feed which shows others and the domino effect is on its way to bringing in more customers for you.

As people begin to understand that there is a real person behind the business, they begin to comment. As they 'like' your fanpage, their friends see that and they can begin to comment as well. Once this starts to occur, word of mouth begins to take over and friends of friends begin to take a look, and the page can 'go viral' or be passed from person to person indefinitely.Obviously, this can create a great deal of publicity for your business that is purely organic and automatic. People like to be interactive, and if that is promoted by you, it will happen. Make posts that give friendly advice, such as ways that your product or service can be used. It can be very informal and useful, rather than promotional and sales oriented.




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