When it comes to advertising, appearances are some of the most important elements to consider. This goes for just about any business that is looking to market itself to the masses, regardless of how long it has been in existence. In this case, McDonalds has taken a different direction in regards to marketing and it is one that manufacturers of trailer wraps will be able to recognize as well. With this said, why is it that McDonald's recent campaign has been able to stand out as much as it has?
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
However, before making a comment, it's important to note that these particular billboards are only available in France. This doesn't mean that they lack narrow reach, though, since they have been reportedly stationed in 2,700 locations in the country. In any event, it's a rather bold move on the part of McDonalds, seeing as how the company shifted its advertising into a different direction. It's just as well, though, given the fact that marketing methods must shift in time.
I believe that it easy to see why McDonalds decided to take this particular route as far as its marketing efforts are concerned. As companies like JMR Graphics will be able to tell you, it is crucial for there to be smart visuals set in place and it seems like emoji-like graphics were the right elements to incorporate. Even though emojis are pretty simple by design, McDonalds is such a well-known brand that people can understand what these images are all about. Those who work with vehicle and trailer wraps would be wise to research this particular story.
Will this marketing move prove to be effective for McDonalds in the long run? It's hard for me to believe otherwise, especially when considering that it is easy for most people to digest these smaller images and piece together what it is that they mean. As stated earlier, these billboards are located in France alone but it's not like there isn't potential for them to spread out. Perhaps, in time, they will be able to transition to other areas of the world if they provide the results that McDonalds is looking for.
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
However, before making a comment, it's important to note that these particular billboards are only available in France. This doesn't mean that they lack narrow reach, though, since they have been reportedly stationed in 2,700 locations in the country. In any event, it's a rather bold move on the part of McDonalds, seeing as how the company shifted its advertising into a different direction. It's just as well, though, given the fact that marketing methods must shift in time.
I believe that it easy to see why McDonalds decided to take this particular route as far as its marketing efforts are concerned. As companies like JMR Graphics will be able to tell you, it is crucial for there to be smart visuals set in place and it seems like emoji-like graphics were the right elements to incorporate. Even though emojis are pretty simple by design, McDonalds is such a well-known brand that people can understand what these images are all about. Those who work with vehicle and trailer wraps would be wise to research this particular story.
Will this marketing move prove to be effective for McDonalds in the long run? It's hard for me to believe otherwise, especially when considering that it is easy for most people to digest these smaller images and piece together what it is that they mean. As stated earlier, these billboards are located in France alone but it's not like there isn't potential for them to spread out. Perhaps, in time, they will be able to transition to other areas of the world if they provide the results that McDonalds is looking for.
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Go to JMR Graphics if you have any questions about the level of durability associated with trailer wraps.. This article, Mcdonalds & The Idea Of Simple Advertising With Trailer Wraps has free reprint rights.
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