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Trends Made More Obvious By Four Apps Released By Facebook

By Bilal Amed


If you have been on Facebook for a number of years, you know that there are several ways that you can do polls. There are apps that will allow you to find out what people who have friended you are thinking about topics that you bring up. But up until now, there hasn't been a way to find out what the global audience of Facebook, it's over 1.2 billion users, are thinking about at any given time. To do this, for applications have been made by Facebook, released at their latest F8 summit. Here's a quick overview of what these four applications are able to do, and why they are beneficial for both people using Facebook, and businesses today.



Overview Of The Four API Apps

A quick overview of these applications shows that Facebook is trying to provide real-time data for its users and businesses around the world. The Trending app allows people to look at a personalized, and depersonalized, list of trends that are currently happening. There is a Topic Feed that ranks the content by topic, and a hashtag counter that shows which hashtags are performing the best. Finally, there is a Topic Insights at which will show information about users that are creating the trends in the topics, based upon geography, gender and age.

How To Use These Apps

These applications have many uses, most of which are related to business. If you are able to know what people are looking for at any given time, and have access to these individuals, by providing them with a product or service that they are looking for, you increase your odds of making the sale. This is very profitable information for companies that sell Evergreen product, specifically those that have new ones come out every year. It's also useful during media events were polling needs to be done, allowing the companies to quickly tally what is trending at any given moment.

Although Facebook has over 1 billion users, they have been struggling in regard to providing live data for news media outlets. During the Superbowl, or even American Idol, they do not have the applications, like Twitter does, that allows people to quickly find out what is trending right away. This has caused Facebook to develop for new apps that will allow newsagency's, and Facebook users, to find out what is happening right now.




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