Marketing campaigns can be some of the most effective that can be imagined, some of them able to stand out more than others. Those who work with vehicle and car wraps can tell you that advertising methods like said wraps are utilized for certain reasons. They have been around for a while, so there's a level of reliability to take into account. With that said, it seems like the latest campaign done by L&P is one that can only be described as a bold move in the way of advertising.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
As those who are in the realm of car wraps can tell you, the act of appealing to the masses is easier said than done. This isn't to say that the actual work is bad but the truth of the matter is that certain colors and designs are able to easily appeal to some groups as opposed to others. Fortunately, this particular campaign put together by L&P shows that the company is willing to appeal to everyone. It's a bold move to make and authorities the likes of JMR Graphics will say the same.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
As those who are in the realm of car wraps can tell you, the act of appealing to the masses is easier said than done. This isn't to say that the actual work is bad but the truth of the matter is that certain colors and designs are able to easily appeal to some groups as opposed to others. Fortunately, this particular campaign put together by L&P shows that the company is willing to appeal to everyone. It's a bold move to make and authorities the likes of JMR Graphics will say the same.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
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For more information pertaining to car wraps and their perks, take a moment to go to JMR Graphics. Also published at Car Wraps & The L&p's Latest Ad Campaign.
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