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The Three Ways Of Using Facebook Marketing To Promote Your Business Online

By Benjamin W. Luffkin


There is no contradicting that Facebook is the most widely used social networking site today. It allows you to find friend, add friends, be updated, post images and videos and chat. Millions of people have created their Facebook profiles and if you're a quick thinker, you'd know the point I'm getting at.

Facebook is not only a place to share and post images, videos and blogs. With over 175 million Facebook users, you have the opportunity to reach your target market with no fuss and expensive marketing costs. The number of users continues to grow each day which means that you have the potential to spread your promotional messages across cities and countries all around the world. This process is referred to as Facebook marketing and you should get started on it right away.

How to Get Started?

1. The Social Ads Platform

Facebook marketing is not very hard especially if you choose to use Facebook Social Ads. This is a platform designed for businesses who want to make advertisements on Facebook. However, if you want to promote your posts only, you can simply click the 'Promote' button.

The good thing about Facebook marketing is that you can target your audience. If your target audience is people in their late 20s, you can customize your ads for the 28-35 age group. This will make your ads more effective and can lead to more conversions.

2. Facebook Banners

Aside from using the social ads platform, you can pursue Facebook marketing through using advertisement banners. Banners are also effective in getting your target audience engaged and generating traffic into your website. Just like the social ads platform, you can target your banner to a specific group of users. As a result, you will enjoy a boost in ads click through rate.

3. Facebook Pages

You have probably come across pages that only allows you to 'Like" it. That is a Facebook page which is similar yet different from a Facebook profile page. You don't have to add people anymore. You just have to get them to like the page and they will be updated with whatever you post and share with them.

With Facebook pages, people will only need to 'Like' your page and they can be updated with whatever you post make. So, if you think that managing this page is better than paying for ads, go ahead. A personal approach to getting customers is always the best way to go.

Free Advertising

Word-of-mouth advertising from Facebook is something you should never take for granted. Simply, you are getting free marketing is word goes out about your business. Once you get a person to 'Like' your page, that person can share whatever you post to his or her timeline, which will be seen by all of his or her friends. The best way to get more shares is to hold contests where people want to win great prizes. The more people 'Share', the more people will know about what you have to offer.

In the Facebook world, word-of-mouth equates to likes and shares. These two buttons are your key to Facebook marketing success. The only thing you have to work on is catching the interests of your audience and getting them to follow you.




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