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Not Sure Where To Begin With Social Media Marketing? Start Here!

By Sren Kierkegaard


Social media platforms are some of the most exciting and effective ways to engage customers. Social media can help your business dramatically increase its customer base. You can have a larger business if you wisely use social media and the following suggestions.

Include a re-tweet option on every post to your blog. This makes it much easier for other people to share your the content through twitter. The number of those you are able to reach with your information is greatly increased.

Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.

Try adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job.

To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

To help your customers help you spread your content, make sure blog posts have the right buttons to get easily shared. You can add Facebook Like and Share buttons, as well as Linked share ability and the Retweet button for Twitter users. When you have engaging content your regular followers like, they will spread it around the internet, hopefully drawing more followers to you.

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.

Write about your progress in social media in your posts. For example, when you arrive at a milestone, like signing up your 1000th Twitter follower, you can write about it. Be certain to demonstrate gratitude to those who enjoy your contributions and make sure they know about your social media involvement. This kind of article is going to get spread around fast.

Do not hesitate to request help when it comes to social media marketing. Tap into the expertise of some of the best consultants in the business to improve your brand. Although they are expensive, they can be well worth the price. Therefore, it is important to include this expense in your budget.

Use the questions and answer feature of LinkedIn. LinkedIn's Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.

There are a ton of different ways you can use these sites to move your company forward. This article has shown you some of the best ways to get yourself set up and start using the features these sites offer, but you will want to keep researching and learning as they change and grow.




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