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Blacklist Can They Ruin An Email Marketers Christmas?

By Faisal Rodgers


Blacklists are the black horse of doom for internet marketers around the globe. Nothing is worse than setting up your email campaign for Christmas only to find that your server has been blacklisted and all your hard work is landing squarely in the spam folder. If you are new to e-mail marketing, you might be wondering what this dreaded blacklist is, and how to avoid it - that, we can help you with.



The first thing the blacklist is going to do is be shared with other hosting companies. When the blacklist gets shared it often is going to prevent the emails that marketers are sending out from reaching clients who are on a specific server. When this happens it means the marketer is going to miss out on quite a bit of their traffic potential and this means they are going to notice a dramatic drop in their income.

A second thing the blacklist does to help ruin the Christmas season for the marketers is hits at a time when a lot of specials are being ran by online stores. When the customers are not aware of these online specials it often means they are not going to get the deals from the marketer and this means they are missing out on the deals and the marketer is missing out on the income potential.

If you have purchased a list and did not build that initial rapport, another thing that you can do is not sell to your list from the get go. You should probably just send information and build trust. From that trust you can start blasting out emails that they will open and not mark as spam. Another thing that this does is allows the big email companies to learn to trust your IP and to whistle you are a trusted sender of email.

The best thing to do is to use a blacklist monitoring site to help you make sure you aren't listed anywhere. This will help you resolve the problem as quickly as possible. Investing in dedicated hosting is another measure you can take, as if you are sharing an IP with several sites and one is black listed that will bleed over to you as well.

As you all know, email marketing is one of the best forms of marketing and it is one of the oldest forms of internet marketing. Email marketing falls within the direct marketing triangle and it allows a marketer to directly engage with an audience. It allows the marketer to get quick results and to know if they have a winning campaign or a losing campaign. One of the great things about email marketing is how you can cheaply engage an audience such as people looking to buy mother's day gifts or people who are shopping during the Christmas season.




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