Florence Eiseman never intended to be a designer. Her hobby turned into a business when her husband took some organdy pinafores she had made for friends to a buyer and returned with a large order. Her first order was sewn by women in their own homes and this was the beginning of this legendary brand.
Her well known philosophy was that one should see the child first and not the clothing. Clothes should simply highlight the natural beauty of a child. Generations of children dressed in her designs confirm that she was right about this. Celebrities like members of the Kennedy family, Elizabeth Taylor and Princess Grace of Monaco dressed their children in her clothes.
It was also her use of bright, clear colors instead of the popular pastel pinks and blues that drew attention. The use of appliques in whimsical shapes like flowers, animals and butterflies became a signature of her designs. The straight, uninterrupted lines of dresses without waistlines flowed smoothly and allowed freedom of movement. Her influence on fashion for children was recognized when she received the Nieman Marcus award in 1955.
The brand has remained successful and is still going strong today. When Florence retired from daily involvement due to ill health, Teri Shapiro, her head designer, continued to nurture the brand. She was the first non-Eiseman to become an officer in the company. She said that when designing the clothing, it has always been important to keep designs fresh and trendy without losing the classic look of the brand.
The range has expanded over the years to include swimwear, play clothes and knitwear. It has also extended its range of baby clothes, including a variety of dresses, bloomers and rompers in cool and comfortable cotton blends. Fabrics are patterned with prints and stripes and are still embellished with delightful appliques which are a signature of the brand.
The company still designs its clothing in Milwaukie but with globalization and the popularity of shopping on the internet, it is expanded its reach. Mothers all over the world are able to go to websites of online suppliers and place orders. It is as simple as searching for the brand and comparing what is on offer at different suppliers before making a selection.
These items are very practical as they are all machine washable and lined. Some are reversible like seersucker overalls with zoo animal appliques or a colorful seersucker dress. A practical playsuit for a baby has elasticized leg openings and a snap button gusset. Some of the embellishments like flower pins can be removed for easy washing.
The right outfit for every child and occasion can be found amongst the Florence Eiseman collection. Since the first collection was presented in 1945, the brand has received countless awards and continues to impress with its careful attention to detail. The classic designs are perfect for creating memories and may even be passed down from generation to generation.
Her well known philosophy was that one should see the child first and not the clothing. Clothes should simply highlight the natural beauty of a child. Generations of children dressed in her designs confirm that she was right about this. Celebrities like members of the Kennedy family, Elizabeth Taylor and Princess Grace of Monaco dressed their children in her clothes.
It was also her use of bright, clear colors instead of the popular pastel pinks and blues that drew attention. The use of appliques in whimsical shapes like flowers, animals and butterflies became a signature of her designs. The straight, uninterrupted lines of dresses without waistlines flowed smoothly and allowed freedom of movement. Her influence on fashion for children was recognized when she received the Nieman Marcus award in 1955.
The brand has remained successful and is still going strong today. When Florence retired from daily involvement due to ill health, Teri Shapiro, her head designer, continued to nurture the brand. She was the first non-Eiseman to become an officer in the company. She said that when designing the clothing, it has always been important to keep designs fresh and trendy without losing the classic look of the brand.
The range has expanded over the years to include swimwear, play clothes and knitwear. It has also extended its range of baby clothes, including a variety of dresses, bloomers and rompers in cool and comfortable cotton blends. Fabrics are patterned with prints and stripes and are still embellished with delightful appliques which are a signature of the brand.
The company still designs its clothing in Milwaukie but with globalization and the popularity of shopping on the internet, it is expanded its reach. Mothers all over the world are able to go to websites of online suppliers and place orders. It is as simple as searching for the brand and comparing what is on offer at different suppliers before making a selection.
These items are very practical as they are all machine washable and lined. Some are reversible like seersucker overalls with zoo animal appliques or a colorful seersucker dress. A practical playsuit for a baby has elasticized leg openings and a snap button gusset. Some of the embellishments like flower pins can be removed for easy washing.
The right outfit for every child and occasion can be found amongst the Florence Eiseman collection. Since the first collection was presented in 1945, the brand has received countless awards and continues to impress with its careful attention to detail. The classic designs are perfect for creating memories and may even be passed down from generation to generation.
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