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How To Start Your Own California Apparel Photography

By Diane Fisher


If you want to create compelling, appealing clothing photos, there are some steps that you must follow. This business is booming especially in big cities. Therefore, to make your business better and more appealing, you have to be unique. In this kind of business, imaging with live models can make your clothes look more attractive. This is because live models give the clothes a level of shape and character that make the photo shoot amazing. Therefore, if you want to start your own California apparel photography company, use the following guidelines.

When you plan to open such a business, there are various statutory requirements that you should meet. In most municipalities, you are required to have a license and a permit for you to be allowed to run your company in peace. Make sure you meet these requirements, then obtain insurance. A business without coverage can die any time whenever accidents like fire outbreak occur.

Once you obtain a permit, license, and insurance, you are good to go. Set up your business and start looking for live models for your shoot. Make sure the model you choose look good in the clothes you are shooting. Therefore, pick several models and evaluate them. If you are shooting both males and females clothes, look for models of both sexes. Also, ask these models whether they will be available for a long-term contract.

After picking your model, start preparing the space you will be shooting at. The area you choose will be dependent on the current situation. Additionally, the shooting area should be spacious enough to allow the models to move around freely when you give them your cues. Nevertheless, you must have backdrop boundaries if the space is too large.

After that, start thinking about lighting. For every shooting, lighting is essential. Too much light will make the images to fade while too dark light will make the photos to look dull. For this reason, you must find a way to have lighting that is just like the window light. Usually, most photographers use soft boxes, speed lights, and umbrellas. Nonetheless, speed lights have been found to be too bright and sharp.

Once you have attained the perfect lighting and the backdrop set up is complete, start positioning your model. Start explaining your vision to the model and prepare him/her in the shooting area to achieve your vision. Make sure your model stands exactly where you want them to stand by placing an X on the surface directly facing your camera.

You can then start shooting with wide framing and crop the images later. Wide framing shooting will leave enough spaces on all sides. These spaces will allow you to crop and size the photo the way you want. Ensure that you direct your models to do all the standard poses that you want.

After the shooting, it is time to start editing the images. This is the hardest part and requires a lot of time. Since you will be tired of shooting, you can decide to hire an expert to do the editing work for you. However, if you prefer to work on your own, you need time.




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