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Vital Questions About Bounce Rate That Long Island SEO Specialists Should Know

By Rob Sutter


There are many factors that influence Long Island SEO success. One of the most important is bounce rate, which is tied to web design just as much as it is to marketing. If you want your site to rank, you want to ensure that it captures the attention of others for an extended period of time. For a better understanding of what bounce rate entails, and how one can excel in this respect, here are a few important questions worth answering.

"What does bounce rate refer to?" In simplest terms, this is the percentage of traffic that almost immediately leaves your website upon arrival. This is a problem, to say the least, especially when you consider the competition on the Long Island SEO front. Business owners should want their sites to perform well so that more people visit them. With that said, this is a general definition that companies like fishbat can provide.

"How long should someone stay on my website?" There's no exact number to be given, mainly due to the fact that websites are different across the board. However, it's been said that the average time that someone should spend on any website ranges from 50 seconds to one minute. Of course, you'll want to make sure that visitors click onto internal pages as well. This number will vary depending on where someone clicks on your site from, as anyone that works in SEO can attest.

"If my site's bounce rate is higher than normal, what can happen?" Let's say that your site has a high bounce rate; the issues that occur can be numerous. These include loss in rankings, less website engagement, and fewer people consuming your digital content over time. No matter how much work you put into your site, it should be optimized so that bounce rate becomes a non-issue. Fortunately, there are multiple ways to avoid this issue.

"Are there ways that I can lower my site's bounce rate?" If you believe that your site's bounce rate isn't as low as it should be, there are a few ways to help matters. Perhaps your increased bounce rate is a result of broken links, so test them on your site to see if they lead to invalid or 404 error pages. You can also test your site to see how well it operates on different platforms. By following rules like these, your site's bounce rate will lower to a percentage that's more normal.




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