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Why Website Design Companies Should Focus On Cinemagraphs

By Arthur Williams


Website development companies understand the importance of visual media, as it can take on a number of forms. Cinemagraphs are no different, but the truth is that they have become quite popular as of late. The fact that these still images feature parts that are in motion makes them visually appealing, to say the least. If you'd like to know why cinemagraphs should be used more often, hopefully the following information proves insightful.

Cinemagraphs, for those not in the know, are essentially still images that have some areas that are in motion. For example, a picture of a snow mountain might have the animation of light snowfall behind it. A cinemagraph isn't exactly the same as a GIF, as the former is clearer by comparison and more appropriate for web design efforts. As you can probably imagine, this is one of the many elements that defines the creation of modern websites.

Despite how striking cinemagraphs might be, it's important to note that not all brands will be able to benefit from them the same. Some companies simply aren't built for them as others are. Let's say that you're the owner of a fashion or beauty brand. Perhaps you can use cinemagraphs in order to highlight your products, making them more appealing to the general public. This is just one example of how these images can help both small and large brands alike.

Perhaps the most important benefit of cinemagraphs, according to companies like Lounge Lizard, is that they leave lasting impressions. Keep in mind that there aren't many websites that use these images, which means that the ones that do will stand out. Wouldn't it make sense to continually visit the sites that leave positive impressions on you? This is one of the most important goals that website design companies strive for.

As you can see, there is much to learn about cinemagraphs, from a web design perspective and otherwise. They can provide all the boost you need, but you have to be willing to put in the work that they require. If this proves to be the case, not only will your products be showcased in a more positive light, but chances are that more people will see your brand as an authority in your industry. Needless to say, high-quality cinemagraphs are worth investing in.




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