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Lounge Lizard: Essential Do's & Don'ts Of Mobile Web Design

By Arthur Williams


To say that mobile devices are common would be an understatement. Smartphones and tablets serve as gateways to the Internet, which is why web development efforts have shifted to include such devices. Mobile web design matters, but only when it's done well. For those who would like to know how this can be carried out, here are some of the most important do's and don'ts that the likes of Lounge Lizard can offer.

DO keep things as simple as possible. The first thing that you must know about mobile web design is that simplicity means everything. In fact, any website design company will agree that there should be more of a focus on text, since this only provides the most information but is faster to load. Of course, you shouldn't keep photos and the like of the equation. It's simply the fact that text works better on mobile devices, which authorities like Lounge Lizard will attest.

DON'T make information difficult to find. Another thing to know about mobile web design is that the easier specific content is to find, the better. For example, if someone logs into a company's website and is interested to buy products, they might want to know if there's a phone number or email address they can reach out to. This type of content should be clearly visible. By making such information easy to find, your efforts in mobile web design will stand out.

DO consider the importance of interaction. Next, you should make sure that there is a level of interaction on your mobile website. Some of the seemingly simple actions include taps and swipes, which are executed on touch screens. These are surprisingly engaging and, more often than not, keep visitors around longer. If you want to keep your bounce rate low, bring these elements into the fold.

DON'T lose track of the industry. One of the worst things that a web designer can do is fall out of the loop in the industry. The best way to prevent this is by continually studying how said industry changes. You can do this by reading articles, which are plentiful and consistently released online. This will help you gain a better understanding of mobile web design, but the idea that it will further establish you as a thought leader cannot be disregarded.




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