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Choosing A Canadian Record Label

By Linda Williams


A record label is generally defined as a brand associated with marketing of music and videos. It can also be looked at as a company that publishes and manages brands and trademarks, a record label is also tasked with enforcement of copyright for sound recording as well as video, and they market and distribute the music as well. A Canadian record label is not different at all, it performs the same tasks.

An artist should be aware of the different types of labels that are available in the market. A successful artist can consult with legal counselor in order to make a more informed decision before dealing with one of them to market and distribute his or her work.

There are different types of artist signing companies that are widely known. One is a major, another is a minor-major and the last but not least the independent record label. A major, works in collaborating with the international companies commonly known as the big four since there are four such companies that exist. SONY, BMG, Universal Music Group and Warner Music Group are the big four brands that a major is affiliated to and sells their tunes through them.

The second type of brand is the mini-major is associated with the big four labels. They sell their tunes and songs through those international companies. Independent labels on the other hand are small, non-affiliated to either the big four or the mini-major and they do their distribution independently.

The relationship between the artist and his label is often strained. An artist would prefer to keep his or her art intact. Alterations are not supposed to be made by anybody else. Many companies on the other hand find it necessary to make some change to the work, say changing the title in order to increase the chances of selling the art more efficiently. If these changes are not done after good consultation and agreement between the company and artist, conflicts usually arise. It is thus very important to have a bidding contract as you record with a certain brand.

The artist signing companies experience quite a number of problems especially during this century where the use of internet has been so prevalent. Artists today are selling their music online which is much cheaper. The use of internet has made business hard for many music firms since some artists are not signing with.

Labels have found new techniques of remaining useful and operational, because although the internet is a cheap way of distributing the music recording and videos, the returns are little. Especially when dealing with well established artists. They sign new deals with their artists that are friendly and more profitable.

Choosing a good brand name to record your music with is thus an important step for any artists successful career. This calls for good research on different existing labels in the market. Their reputation and their relationship with other artists are important to look at before fully committing to work with a given brand. An artist should feel convinced that working with that specific company will bring out the best results of the art work.




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