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The Importance Of Lobby Signs For Business

By Olivia Cross


Business entities make more money when they have more customers. This is why advertising is such business these days. One of the best ways to promote a company is through lobby signs for business. These signs also play a crucial role in ensuring that customers and potential customers feel safe and comfortable in the environment.

A typical lobby accommodates a large amount of traffic on a daily basis. This obtains in buildings designed and used for corporate housing as well as those in the hospitality industry. People go through the lobby to get to the other areas in a building. People also assemble to wait or participate in meetings in this part of the building. Ads are therefore very effective when posted here.

Painted images promoting businesses can be displayed on the walls of lobbies. These serve the dual purpose of enhancing the appearance of the place while promoting a product or service. Very often, these images are actually the logo or color schemes associated with the entity.

Motion advertisements are also ideal for lobbies. These are more modern and their very nature makes them appealing to those who visit lobbies even if the visits are restricted to short periods of time. The screens that display the motion advertisements are typically mounted high on walls in lobbies.

A lobby sign may also be used for the provision of information. This information can sometimes pertain to the locations of the different departments or areas that are in the building. This makes it easy for people to find the product, office or room that they need. Additionally some companies post maps outlining the layout of the physical infrastructure for clients and prospective clients to use. Large shopping malls often do this, through maps called directories to help shoppers find the stores they need.

Sometimes the information is pertaining to safety issues. If, for instance, the floor is slippery as it has just been wiped or cleaned, then an appropriate caution sign is necessary. The same is true for elevators that are malfunctioning or are down for repairs. It is very helpful when a person can get this information upon entering the lobby.

Sometimes external teams of experts are hired to design and install signage for a commercial entity. This occurs most often with the more technical motion or digitized signs. These teams are also likely to be used when the devices need to be maintained.

If the marketing expert or CEO is on a budget though, there are other options. Sometimes the requisite signage creation and installation skills already exists within the entity. It just needs to be identified and engaged. Some companies go as far as to ensure that the employees in departments such as maintenance and marketing already possess these skills during their recruitment drives. For other entities, management may have already invested resources into ensuring that existing workers are trained and certified in these areas. This eliminates the need to hire outsiders for these jobs.




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