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QR Codes & Why They May Fit Into Truck Wraps

By Paula Hess


It goes without saying that we are living in a time when smartphones are practically a necessity. To me, they are some of the most helpful devices in the world and the fact that they are often described as handheld computers only helps to further this point along. There have been any elements that have come out of this mobile age, QR codes being just one of many examples. However, one can argue that QR codes could be integrated into out-of-home marketing efforts, truck wraps and all.

QR - or Quick Response - codes are some of the most common types of bar codes seen on the Internet. Initially designed for automotive purposes, QR codes have since expanded to include a number of companies, whether they are related to retail, technology, or what have you. Basically, in this day and age, they are used in order to help direct people to websites with a sense of rapidness intact. Even though the naked eye may lead you to believe otherwise, each code is made differently.

If you want to talk about why QR codes are used these days, it's a matter of instant gratification. No one wants to shift through various pages on Google in order to find a business' website, which is where the aforementioned codes are able to come into play. Basically, they can help to direct people to the locations that they should be to find information. Without these codes, many people wouldn't be able to find the platforms for little-known entities.

In order for truck wraps to possess the highest levels of quality, it's possible that QR codes will be brought into effect. Of course, visual quality must be integrated for the utmost clarity, which is where reputable companies such as JMR Graphics can put forth their services. In order for them to be effective overall, though, these codes cannot be attached to broken links. If these factors are considered, the effectiveness of QR codes will be that much more ensured.

As you can see, QR codes have their advantages and very few will be able to overlook them. However, it's important to keep in mind that these must be integrated with the utmost effectiveness intact. As stated earlier, this can come in various forms, whether it's a matter of proper link direction or what have you. If these are taken into account, though, there is no doubt that QR codes will be able to hold their own and, potentially, become part of truck wraps in the future.




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