If you're a business owner, especially in the digital age we live in, SEO should be a part of your strategy. Without it, you'll be less likely to be found on Google and other search engines. The top web design companies in the world will agree, but what are some of the metrics to keep track of so that you know said strategy is working? Here are 4 of the most invaluable ones that will help you develop a better understanding of the process at hand.
Bounce Rate - Simply put, according to companies like Lounge Lizard, the bounce rate is the percentage of people that visit a site, only to immediately leave. This is important to note since it may show a flaw in how a website is structured. If it's difficult to navigate or slow to perform, users may be more inclined to click away. Fortunately, web design companies can improve sites so that bounce rates decrease, thereby improving SEO results.
Load Time - Another SEO metric to keep tabs on is load time. What happens if your site takes longer than a few seconds to fully load? It should come as no surprise that this will hinder the number of people that come to your site on a routine basis. Furthermore, if your site is slow to perform, it won't rank a well. Anyone that specializes in search engine optimization can agree, so keep track of this particular metric as well.
Traffic - You should also be mindful of how many people visit your site through search. This is what equates to traffic, which can result in awareness, leads, and sales alike. To say that this is an important statistic would be an understatement, as it can tell a business owner how well their site is performing. If traffic is either coming to a halt or decreasing, it could be related to the site, which should be looked into as early as possible.
Keyword Rankings - Depending on who you ask, this may be the most important SEO metric of all. There's no denying the fact that companies want to show up on Google, specifically for keywords that relate to them and will generate the most searches. If your SEO strategy is sound, ultimately rankings will improve. Not only will you see more clicks, but you may take a sense of pride in seeing your business being prominent online.
Bounce Rate - Simply put, according to companies like Lounge Lizard, the bounce rate is the percentage of people that visit a site, only to immediately leave. This is important to note since it may show a flaw in how a website is structured. If it's difficult to navigate or slow to perform, users may be more inclined to click away. Fortunately, web design companies can improve sites so that bounce rates decrease, thereby improving SEO results.
Load Time - Another SEO metric to keep tabs on is load time. What happens if your site takes longer than a few seconds to fully load? It should come as no surprise that this will hinder the number of people that come to your site on a routine basis. Furthermore, if your site is slow to perform, it won't rank a well. Anyone that specializes in search engine optimization can agree, so keep track of this particular metric as well.
Traffic - You should also be mindful of how many people visit your site through search. This is what equates to traffic, which can result in awareness, leads, and sales alike. To say that this is an important statistic would be an understatement, as it can tell a business owner how well their site is performing. If traffic is either coming to a halt or decreasing, it could be related to the site, which should be looked into as early as possible.
Keyword Rankings - Depending on who you ask, this may be the most important SEO metric of all. There's no denying the fact that companies want to show up on Google, specifically for keywords that relate to them and will generate the most searches. If your SEO strategy is sound, ultimately rankings will improve. Not only will you see more clicks, but you may take a sense of pride in seeing your business being prominent online.
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Contact Lounge Lizard if you have any questions about employing a website design company.. This article, The Top 4 SEO Metrics That Web Design Companies Track has free reprint rights.
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