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The Pros And Cons Of Animation For Web Design Companies

By Arthur Williams


If you've been on the Internet for any length of time, you know that GIFs are commonplace. Whether you realize it or not, animation has become part and parcel of the online world as we know it today. Web design companies recognize this and, more importantly, are able to incorporate animation into the websites they develop. When it comes to the pros and cons of animation, however, here are some of the biggest worth recognizing.

PRO - Animation is almost always more attention-grabbing. According to companies like Lounge Lizard, animated images like GIFs are better at seizing attention than static pictures. The former is always in motion, so it makes sense for the human eye to be drawn to it. The GIFs in question might be funny, scientific, or engaging in general. Whatever the case may be, this is a tremendous pro that shouldn't be easily overlooked.

CON - The file sizes associated with animation are bigger. The more cardinal sin that a website can break is not being fast. A slower loading speed, for example, tends to be a result of an overabundance of content. As any web design company will tell you, GIFs take up more space than almost any other image file size. What this means is that designers have to be mindful about where they implement forms of animation.

PRO - Animation can be quite varied. This is especially true when looking at the GIFs discussed earlier. They can depict everything from technology in action to big moments in sports, meaning that they aren't limited to different avenues of entertainment. As a matter of fact, if you have the tools, you can make a GIF out of virtually video clip imaginable. Simply put, there are few limits placed on animation in the digital age.

CON - Many GIFs are known for being overly pixelated. The main reason why animation stands out on the Internet is that it comes across as seamless. There are situations where GIFs are poorly rendered, resulting in pixelated appearances. To say that this is troublesome would be an understatement, not only for your website but your reputation as a web designer. In order to prevent this from occurring, you must use the right tools and carry out the proper strategies. Pixelated images will not do.




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