You might be wondering what the term interactive marketing means. Put simply, it means there is some sort of interaction or conversation between the marketer and the consumer. For the cutting edge of conversational advertising the city of Atlanta has been dubbed the marketing capital of the world. Atlanta is home to the Atlanta Interactive Marketing Association, AIMA.
The AIMA is an organization run by volunteers that networks advertising professionals and provides a forum for learning and sharing ideas. The AIMA is like Linkedin for people in advertising. This is where the best of the best go to keep their industry sharp and effective.
Within the AIMA there are groups called SIGs, which stands for special interest groups. The groups meet over the course of the year and focus on their specific area of interest. These groups include the special interests of advertising through email, ecommerce, digital media, social media and more. The organization also hold educational seminars for its members.
A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.
This conversational way of advertising is facilitated primarily by the Internet and secondarily by social media. Before the Internet age, the only way companies could get feedback from their customers and potential customers was with surveys, a very expensive and often non productive process. Interactive advertising will continue to evolve, becoming more sophisticated with time.
There are some low tech ways to get feedback from consumers, but they are not nearly as effective or seamless. Whenever a consumer calls a company for any reason, the company representative will get other pieces of information from the caller and attempt to sell other services or products. The phone call may be followed up with an email, text or survey.
The venues for companies to reach customers has changed dramatically over the past fifty years when television, radio, newspaper and magazine advertisements were the prominent methods of advertising. Pay TV, pay radio and the news online have greatly reduced the effectiveness of old ways of advertising. The old saying that necessity is the mother of invention holds true in this instance. Old methods were no longer effective, so the advertising industry created new methods that adapted to how consumers function in the world today.
The AIMA is an organization run by volunteers that networks advertising professionals and provides a forum for learning and sharing ideas. The AIMA is like Linkedin for people in advertising. This is where the best of the best go to keep their industry sharp and effective.
Within the AIMA there are groups called SIGs, which stands for special interest groups. The groups meet over the course of the year and focus on their specific area of interest. These groups include the special interests of advertising through email, ecommerce, digital media, social media and more. The organization also hold educational seminars for its members.
A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.
This conversational way of advertising is facilitated primarily by the Internet and secondarily by social media. Before the Internet age, the only way companies could get feedback from their customers and potential customers was with surveys, a very expensive and often non productive process. Interactive advertising will continue to evolve, becoming more sophisticated with time.
There are some low tech ways to get feedback from consumers, but they are not nearly as effective or seamless. Whenever a consumer calls a company for any reason, the company representative will get other pieces of information from the caller and attempt to sell other services or products. The phone call may be followed up with an email, text or survey.
The venues for companies to reach customers has changed dramatically over the past fifty years when television, radio, newspaper and magazine advertisements were the prominent methods of advertising. Pay TV, pay radio and the news online have greatly reduced the effectiveness of old ways of advertising. The old saying that necessity is the mother of invention holds true in this instance. Old methods were no longer effective, so the advertising industry created new methods that adapted to how consumers function in the world today.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta Digital marketing he suggests you visit his friend's to learn more.
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