Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via "natural" or unpaid results, which includes optimization of HTML-code, structure and text of the website. Advertising on the site and increasing internal feedback (backlinks) is still one of the strategies for SEO optimization. In fact, the earlier (or higher in SERP), the more frequently a site appears in the results, the more visitors are likely to visit the site. So the site gets presence in the Internet space.
Advantages SEO Can Bring Realtors
Recent studies and surveys have revealed that most people only click on the results on the first page of the search engines; very few of them click on the second, third or forth page to see the results there.
SEO is a long-term process; if you're patient, the returns are worth your time and effort. Below are some advantages ranking on the first page of major search engines can bring you:
1. Increased Traffic: Top three positions on search engines for certain keywords receive the most clicks from Internet users. The better you can rank your real estate site, the more visitors online you can get.
2. Increase the percentage of conversion with customers - the more traffic there is a web page derived from search engines, the greater is the opportunity to attract new customers.
3. Improve / enhance brand image - consumers believe that the first positions in the search engines are related to the quality of the site. This belief is not always very correct, but research confirms that it is very common among people and affects their judgment and their attitude towards a brand.
4. Cost Effectiveness: Experienced SEO firms know how to do SEO in a safe way so that if your site reaches top positions, it will stay there for long even when you do not hire the firm any more. Getting found on the Internet through SEO is an economical way for a business in the long run.
SEO is not easy; The process requires your effort and also financial investment. However the returns are well worth it. For example, when a potential buyer types "Sylvan Lake houses for sale" on the search engines and the results then show up your website on the very first page, that buyer will tend to click on your website first to see what Sylvan Lake listings you have.
If a realtor does not have time to do the SEO, he may need the help from reputable SEO companies. Getting on first page is not an easy job because you have various competitors who also want to get top three positions online. Real estate is one of the most challenging fields to do SEO. Real estate keywords are highly competitive. Realtors are often busy with the listings, so hiring an experienced SEO firm is a good solution.
Advantages SEO Can Bring Realtors
Recent studies and surveys have revealed that most people only click on the results on the first page of the search engines; very few of them click on the second, third or forth page to see the results there.
SEO is a long-term process; if you're patient, the returns are worth your time and effort. Below are some advantages ranking on the first page of major search engines can bring you:
1. Increased Traffic: Top three positions on search engines for certain keywords receive the most clicks from Internet users. The better you can rank your real estate site, the more visitors online you can get.
2. Increase the percentage of conversion with customers - the more traffic there is a web page derived from search engines, the greater is the opportunity to attract new customers.
3. Improve / enhance brand image - consumers believe that the first positions in the search engines are related to the quality of the site. This belief is not always very correct, but research confirms that it is very common among people and affects their judgment and their attitude towards a brand.
4. Cost Effectiveness: Experienced SEO firms know how to do SEO in a safe way so that if your site reaches top positions, it will stay there for long even when you do not hire the firm any more. Getting found on the Internet through SEO is an economical way for a business in the long run.
SEO is not easy; The process requires your effort and also financial investment. However the returns are well worth it. For example, when a potential buyer types "Sylvan Lake houses for sale" on the search engines and the results then show up your website on the very first page, that buyer will tend to click on your website first to see what Sylvan Lake listings you have.
If a realtor does not have time to do the SEO, he may need the help from reputable SEO companies. Getting on first page is not an easy job because you have various competitors who also want to get top three positions online. Real estate is one of the most challenging fields to do SEO. Real estate keywords are highly competitive. Realtors are often busy with the listings, so hiring an experienced SEO firm is a good solution.
About the Author:
Realtors do benefit from SEO. Uppgroup Inc., located in North America, have over 15 years in providing advanced marketing services for real estate agents. Carl Stepp, Sylvan Lake house guy, is their featured realtor client. For more marketing service information, check out the link.
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