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Why Businesses Should Take Advantage Of Responsive Website Design Edmonton

By Stacey Burt


As people are shifting to use of mobile devices such as tablets and smartphones to access the internet, businesses need to ensure they remain aligned to these new emerging demands in terms of optimizing their websites. A responsive website design Edmonton, Alberta can offer many benefits. For every task that used only to be done on desktop, it is now being done on mobile devices.

Internet surfing is one main activity that is being carried out on mobile devices. From browsing the social media, checking emails, to doing online shopping, all is happening right from the hand held phone devices. Since the mobile internet usage is steadily increasing, website owners should ensure they design sites that are mobile friendly.

If you want to have a good experience from the users on your site, you may have to create two websites, one optimized for PC and another designed for users who use smartphones and other devices like tablets. But you do not have to go that route. The responsive designing brings in features that allow your site to be viewed from a PC or a tablet and mobile devices proportionately.

For instance, when a user views a site on a desktop computer, he or she will get a full view of that site. On the other hand, when the same user visits the site using a smartphone or a tablet, they are able to see it retract to fit the small screen. With this designing, you do not have to worry of difficulties in viewing the content from whichever device.

The content and images adjust according to the size of the screen. This not only increases the user experience but also helps in boosting sales on businesses. When businesses use the mobile optimized sites, they benefit in many ways. First, there is increased user experience. It is also easy to manage the site and the SEO campaigns. Businesses can increase the conversion rates as well as remain aligned to the demands of search engines.

However, with your new design, you can now be able to tap the clientele base whether coming from PC or mobile devices. There are also tools, which you can use to discover the behavior and interaction of mobile users when they land on your website. The way in which they behave when they get to shopping carts, visit a specific page, or land on your home page.

When users accesses your site and find it difficult to navigate through or cannot see the content they want, they will abandon that site and head to another. This is likely to happen if you have not optimized your site to mobile use. Consider that the time taken by audiences when they land on your site will be used by the search engines algorithms to determine the ranking of your website on SERPs.

You may therefore suffer negatively because audiences are abandoning your pages soon they land on the site. Instead of managing two SEO campaigns for two websites, you can make it easy with one design, which meets all the SEO requirements. You will be working on a single site but not many websites.




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