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Online Marketing Companies & The Idea Of Live Marketing

By Robbie Sutter


It's apparent that marketing today can be done in a number of different ways. There are some companies that will go about buying TV time for the sake of advertising products while others may start up their own networking pages for the sake of attracting more fans. However, what about actually going to various locations in the real world for the sake of greater marketing efforts, no matter what the products at hand might be? How are online marketing companies able to assess such efforts?

This has become an idea that came to my attention when I saw the way that "Carrie" has been able to be promoted. New York City has a small coffee shop that was put to use for the sake of a live prank, able to play out a Carrie-like scene all the while. Telekinesis, at least in the eyes of the patrons at that time, was carried out in front of them. It's apparent that this kind of occurrence can stir many emotions and translation into popularity on the Internet has been, to say the least, tremendous.

The video has been able to amass more than 25 million views, which is something that is hard for most other films to replicate. I think that individuals cannot help but to look at the way pranks are done before they are carried out. There is also that element of horror that many people enjoy, since that's the way that certain human conditioning operates. Perhaps horror could be a particular element able to come into effect within the many efforts made by online marketing companies.

It's not like live marketing is a new concept, especially when you take into consideration what online marketing companies will be able to tell you. "The Simpsons Movie" released a number of years back and along with it came a litany of efforts on the advertising front. Does anyone remember the way that several 7-Eleven stores were changed into Kwik-E Marts, for example? It seems like these efforts gain the attention of many, which is the goal of a number of authorities, fishbat included amongst them.

I believe that marketing, if done properly, will be able to yield the utmost amount of results out there. Performances should be done more often if it is for the sake of promoting movies, as "Carrie" went to show. It played on a human emotion and it did it with such effectiveness that I do not think that most movies would be able to replicate. That is exactly what those who are looking to advertise should do and that particular example more than knocked it out of the park.




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